The Hijrah Muslim celebrities’ influences towards young Muslim fashion consumers

Abstract

Young Muslim generation members are living in a challenging world due to modernisation and exposure to foreign fashion trends, such as social media platforms. Regardless of following the religious values, these young members have the tendency to try new fashion trends, which has led them to look for inspiration who can provide them with the proper fashion guidelines. However, Muslim celebrities nowadays tend to apply modesty in their style and have attracted their followers. Therefore, this study explores the influences of the Hijrah Muslim celebrities towards young Muslim fashion consumers. This study employed a qualitative approach by conducting interviews with fifteen young Muslim women respondents. Findings show that Hijrah Muslim celebrities have impacted young Muslims to stay fashionable yet still follow religious values and have become one of the main ways to guide them on the correct path as a Muslim.