Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/6093
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dc.contributor.authorNabilah Huda Zailanien_US
dc.contributor.authorShafizan Mohameden_US
dc.contributor.authorMohd Azul Mohamad Sallehen_US
dc.contributor.authorZailani Abdullahen_US
dc.date.accessioned2024-02-05T07:01:12Z-
dc.date.available2024-02-05T07:01:12Z-
dc.date.issued2023-
dc.identifier.isbn978-981-99-2337-3-
dc.identifier.urihttps://link.springer.com/chapter/10.1007/978-981-99-2337-3_51-
dc.identifier.urihttp://hdl.handle.net/123456789/6093-
dc.descriptionOthersen_US
dc.description.abstractParasocial relationships are a very important topic because they offer significant benefits to followers who participate in them and are part of extending social networking strategies. Despite the increasing number of social media influencers on Instagram, little empirical research has been systematically examined on how macro-influencers use Instagram to establish parasocial relationships among followers. Therefore, this study employed a content analysis method to analyse 60 posts for each of the six macro-influencers’ Instagram accounts according to a systematic coding scheme. The results indicate that social media provides great opportunities for macro-influencers to market themselves in line with the increase in followers on their Instagram accounts.en_US
dc.publisherSpringer Singaporeen_US
dc.subjectParasocial relationshipen_US
dc.subjectMacro-influenceren_US
dc.subjectInstagramen_US
dc.titleExploring the Contents of Macro-Influencers’ Instagramen_US
dc.typeInternationalen_US
dc.relation.conferenceInCEBT: International Conference on Entrepreneurship, Business and Technologyen_US
dc.identifier.doi10.1007/978-981-99-2337-3_51-
dc.description.page597–607en_US
dc.relation.seminarProceedings of the International Conference on Entrepreneurship, Business and Technology (InCEBT) 2022en_US
dc.title.titleofbookIndustry Forward and Technology Transformation in Business and Entrepreneurshipen_US
dc.date.seminarstartdate2023-11-05-
dc.date.seminarenddate2023-11-06-
dc.description.placeofseminarVirtualen_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthorzailania@umk.edu.myen_US
item.grantfulltextnone-
item.openairetypeInternational-
item.fulltextNo Fulltext-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.orcidiconhttps://orcid.org/0000-0002-8424-8817-
Appears in Collections:Faculty of Entrepreneurship and Business - Proceedings
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