Factors of Cyberpreneurship Intention Among Undergraduate Students

Abstract

Entrepreneurship is considered as one of the proven mechanisms to improve living standards, reduce employment rates, and increase economic growth. With the rapid growth of technological advancement, cyberpreneurship has been introduced as a concept that is based on the combination of cyber (communication technology) and entrepreneurship; however, its implementation remains a prominent challenge. In fact, the first step to understand the whole process of starting a new online business mainly relies on cyberpreneurship intention. Realising such importance, this study aims to determine the driving factors of cyberpreneurship intention among university students by adopting a cross-sectional design and a quantitative approach. The data was collected using a questionnaire involving undergraduate students from three campuses of Universiti Malaysia Kelantan (UMK). The results found that attitude, social background, entrepreneurial knowledge, IT knowledge, and technological advancement have a positive relationship toward the cyberpreneurship intention among undergraduate students in UMK.