Herb-Based Products and Entrepreneurship During the COVID-19 Crisis: A Systematic Literature Review and Research Agenda

Abstract

COVID-19 first emerged in Wuhan, China, in late 2019 before spreading as a worldwide pandemic that resulted in millions of deaths. Those infected with the COVID-19 virus were reported to develop a mild to severe respiratory illness and recover without any special care. Some people believe that a specific natural product might be effective for treating COVID-19 based on the general concepts from previous experiments. Many herbs are thought to help treat illnesses, including the pandemic’s consequences, and enhance overall health and well-being. The linked literature concentrated on the impact of COVID-19 towards entrepreneurs in the herb-based products industry, government activities, support for the industry and the sector’s transition towards digitisation, novel concepts and fresh market approaches. Herb-products entrepreneurs face many obstacles, but the crisis may also present them with opportunities. Previous studies have demonstrated that COVID-19 can lead to dramatic improvements in the entrepreneurship of herb-based products, although further study is required to address unresolved questions.