Customer Requirements for Effective Packaging in the Food Supply Chain

Abstract

Food items are one of the things that the modern consumer demands to satisfy their needs for a diverse lifestyle. The requirement for effective packaging has risen since many of these goods require sales packaging to preserve and confine them. Customer demands have arisen as a result of rising damages and the need for items to be packaged in such a way that their contents are not destroyed before they reach their final destination. This study was conducted to understand the types of customer requirements and the important tools for effective packaging in the food supply chain. The main objective was to examine the relationship between the types of customer requirements and the important tools for effective packaging. Simple random sampling was used for data collection using questionnaires distributed through social media platforms such as WhatsApp and Facebook. A total of 108 respondents participated in this study, which consisted of fourth-year logistic students at Universiti Malaysia Kelantan. Descriptive analysis, reliability test, normality test, Spearman’s correlation analysis, and multiple regression analysis were performed using SPSS version 25. The study found a positive relationship between the independent variable and the dependent variable.