Young entrepreneur preference on selection courier service provider

Abstract

Quick, on-time, and responsive customer service continues to become a significant factor contributing towards consumer happiness in e-commerce, as seen by the clear correlation between package transit time and customer satisfaction ratings (ParcelPerform, 2019). According to Franklin (2021), excellent customer satisfaction increases customer retention, customer lifetime value, and boosts business reputation. In this study, the researcher will use a quantitative approach to gather information and data that will influence the variables by analyzing the responses from the respondents. Following that, the statistical analysis of the data focuses on the hypothesis in order to develop and provide evidence for the conclusion. Finding of this research is including reliability analysis, demographic characteristics of respondents, descriptive analysis, Pearson's correlation coefficient analysis and multiple linear regression analysis. The Statistical Package for Social Science (SPSS) was used to analyze the data obtained. The research model used for this study is to examine the reliability, responsiveness, assurance, tangibles and empathy toward choosing courier service providers for young entrepreneurs. Moreover, the reliability, responsiveness, assurance, tangibles and empathy for choosing courier service providers for customer preferences which will be used in this study to test the hypothesis. This report will give beneficial information to business young entrepreneurs. According to an article by Anna and Ekaterina (2017), a significant number of leading courier companies offer specific solutions for individual industries. Operators rely on reducing logistics and inventory costs by using state-of-the-art supply chain optimization technologies, delivering the fastest, most reliable route from supplier to end user. Being in touch with this information will help entrepreneurs to make a wise choice for the courier service provider. This chapter reviews many parts like courier service theory and customer preferences toward reliability, responsiveness, assurance, tangibility and empathy in choosing courier service providers for customer preferences. According to this chapter, we can acquire many types of assessments such as variables and issues in the courier service in terms of reliability, responsiveness, assurance, tangibility and empathy.