The factors contributing to e-hailing application selection by Malaysia in Peninsular Malaysia

Abstract

In this generation, smartphone applications have transitioned from simple and straightforward to multi- platform and advanced capabilities that are prevalent nowadays. E-hailing services are currently the dominant ride-hailing platform in transportation sector, and the majority of drivers and passengers in Malaysia prefer to use the E- hailing programme and the mobile application.. Therefore, the purpose of this study is to investigate consumption behavior in E-hailing application selection by Malaysian in peninsular Malaysia. A quantitative method is used in completing this research. A simple random sampling is used to collect data and the structured questionnaire was designed to collect data from 422 respondents from people in Peninsular Malaysia. For data analysis, the Statistical Package for Social Sciences (SPSS) version 26 was used. As a result, the independent variable such as functional value, social value, emotional value, epistemic value and conditional value has significant relationship between consumption behavior in E-hailing application selection by Malaysian. Limitations of this study and recommendations are included in this study to give a better idea for future researchers related to studies involving E-hailing mobile application in Malaysia