Push and pull factors of tourist participate in outdoor adventure tourism

Abstract

This study investigates the push and pull factors that influence tourists' interest in outdoor adventure tourism. Travellers have been choosing outdoor adventure tourism to have exciting adventures and get away from their daily routines. This is because someone goes to travel to feel fun and joy. So, they go to travel where they will find a peaceful place to comfort themselves. In this study of achieving this research aim are to identify the relationship between push and pull factors towards participation in outdoor adventure tourism in Malaysia. The quantitative research will use sampling methods. The distribution of online surveys and questionnaires to gather information from existing and potential customers. The Google Form could be easier to use because it only sends the link via WhatsApp. The survey offers useful data about the motives and preferences of adventure travellers, empowering industry participants to create specific promotions and improve the overall tourism experience.