Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/5991
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Alliffaizi Arsat | en_US |
dc.contributor.author | Mohd Hafiz Hanafiah | en_US |
dc.contributor.author | Nur Ida Fatihah Che Shalifullizam | en_US |
dc.date.accessioned | 2024-01-30T08:41:23Z | - |
dc.date.available | 2024-01-30T08:41:23Z | - |
dc.date.issued | 2023-05-15 | - |
dc.identifier.issn | 15428052 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/5991 | - |
dc.description | Web of Science / Scopus | en_US |
dc.description.abstract | This research note investigates the 4As marketing mix attributes (affordability, accessibility, awareness and acceptability) influence on fast-food restaurant consumer preferences in using the self-service kiosk. Self-administered questionnaires were distributed among fast-food restaurants that offer self-service kiosk facilities. The Partial-least Square-Structural Equation Modelling (PLS-SEM) was used to test the study hypotheses. This study confirms that all the fast-food self-service kiosk constructs (acceptability, accessibility, affordability and awareness) positively and significantly influence customer preferences in patronizing fast-food restaurants. The results indicates that the acceptability, accessibility, affordability, and awareness constructs can explain 56.5% of customer preference variance. This study provides theoretical and practical implications, limitations, and directions for future research within the fast-food restaurant realm. | en_US |
dc.publisher | Taylor and Francis Ltd. | en_US |
dc.relation.ispartof | Journal of Culinary Science & Technology | en_US |
dc.subject | 4As marketing mix | en_US |
dc.subject | consumer preferences | en_US |
dc.subject | Fast-food restaurant; | en_US |
dc.title | Fast-Food Restaurant Consumer Preferences in Using Self-Service Kiosks: An Empirical Assessment of the 4As Marketing Mix | en_US |
dc.type | International | en_US |
dc.identifier.doi | 10.1080/15428052.2023.2203091 | - |
dc.description.type | Others | en_US |
item.fulltext | With Fulltext | - |
item.openairetype | International | - |
item.grantfulltext | open | - |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Journal (Scopus/WOS) |
Files in This Item:
File | Description | Size | Format | |
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FastFoodRestaurantConsumerPreferencesinUsingSelfServiceKiosksAnEmpiricalAssessmentofthe4AsMarketingMix.pdf | 771.59 kB | Adobe PDF | View/Open |
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