Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/5940
DC Field | Value | Language |
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dc.contributor.author | Kasuhairi, Nur Aisahtul Batrisyia Mohd | en_US |
dc.contributor.author | Firdaus, Nur Al Aiman | en_US |
dc.contributor.author | Abdullah, Nur Alya Hidayah | en_US |
dc.contributor.author | Shazli, Nur Alya Syahirah | en_US |
dc.contributor.author | Ridzuan, Nurashikin A | en_US |
dc.date.accessioned | 2024-01-29T03:48:53Z | - |
dc.date.available | 2024-01-29T03:48:53Z | - |
dc.date.issued | 2023 | - |
dc.identifier.isbn | 978-629-489-007-7 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/5940 | - |
dc.description | Others | en_US |
dc.description.abstract | This study uses Starbucks as a case study to look at how consumer preference and brand loyalty are impacted by coffee quality. Research is also done into the elements that influence how healthful coffee is. Convenience, price equity, flavor, and customizability are all indicators of food quality. Hygiene and nutrition disclosure were the determining aspects of food healthiness. The most prominent food quality traits were brand admiration and brand loyalty. The results demonstrated a positive correlation between wellbeing and cleanliness and nutritional openness. Brand loyalty is significantly influenced by factors including flavour, customization, fairness of price, and healthfulness. Furthermore, it was discovered that fairness in terms of taste and cost were crucial elements in determining Starbucks brand loyalty. This investigation on food quality in the context of the coffee market offered useful business-related information. The study's findings highlighted the qualities of high-quality coffee and the factors that influence them, as well as the close relationship between brand love and loyalty, brand quality, and coffee food quality. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Faculty of Hospitality, Tourism and Wellness | en_US |
dc.subject | Healthiness | en_US |
dc.subject | Price fairness | en_US |
dc.subject | Nutrition disclosure | en_US |
dc.subject | Brand love | en_US |
dc.title | The Antecedent of Brand Love Toward Starbuck in Kuala Lumpur. | en_US |
dc.type | National | en_US |
dc.relation.conference | Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness | en_US |
dc.description.page | 202-213 | en_US |
dc.relation.seminar | E-Proceeding Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness Industry For A Brighter Tomorrow | en_US |
dc.description.type | Proceeding Papers | en_US |
dc.contributor.correspondingauthor | nurashikin.ar@umk.edu.my | en_US |
item.fulltext | With Fulltext | - |
item.openairetype | National | - |
item.languageiso639-1 | en | - |
item.grantfulltext | open | - |
Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
Files in This Item:
File | Description | Size | Format | |
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E-PROCEEDING HOTWEC 7.0_FHPK (1) (2).pdf | 5.55 MB | Adobe PDF | View/Open |
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