Factors Influencing the Usage of Online Food Delivery Service among University Student in Malaysia

Abstract

Intention of usage of online delivery services has emerged as one of the most significant issues affecting student’s behavior today since it necessitates a high level of engagement between contact personnel and specific clients and is largely dependent on meeting intangible requirements. Additionally, the degree of client satisfaction with a company's services may directly correlate with the degree to which workers are content with the responsibilities that have been given to them. This research intends to determine the indicator of intention of usage of online delivery services in student’s daily life by using factor which is time saving orientation, convenience and peer influence. This study employed quantitative method which is using questionnaire surveys which were distributed to all university students in Malaysia. Based on the questionnaire distributed, a total of 384 respondents had been obtained and the data gathered had been analyzed for descriptive, reliability and correlation by using Statistical Package for the Social Sciences (SPSS) version 26. The discussion is due to the outcome of a survey in public institutions of higher learning (IPTA) in Malaysia.