The influencing factors of online reviews affecting customer visit intention towards food and beverage establishment in Malaysia

Abstract

The goal of this study is to look at the elements that influence consumer visit intention to food and beverage outlets in Malaysia. Hence, this study investigates the factors that affecting the customer visit intention towards food and beverage establishment in Malaysia. To perform this analysis, a quantitative approach was used, and the questionnaire were distributed to collect the required information. The sample size of this study was conducted on 384 respondents who have visited the food and beverage establishment in Malaysia through online surveys which is Google form. For data analysis, reliability testing and Pearson correlation had been used by using the Statistical Package for the Social Sciences (SPSS) version 26. As a result, the analysis shows that the number of reviews, content of reviews and online rating have a significant relationship with customer visit intention towards food and beverage establishment in Malaysia.