Factor That Builds Youth's Intention to Do Adventure Tourism in Kelantan

Abstract

Adventure tourism is the migration of individuals from one place to another outside their comfort zone for exploration or travel to remote, exotic, and sometimes violent regions. Regardless of the poor economic circumstances that may be leading more young people to abandon adventure tourism. Since most of them are studying and some of it still new at work, they don't plan to spend their money on adventure tourism because there are more focused on saving money for their future, like buying a house, or car, or getting married and many more. This study aims to examine the relationship between place attraction, facilities and environmental education on youth's intention to do adventure tourism in Kelantan. To ensure the intention is guaranteed, a research method is conducted quantitatively. A total of 161 respondents participated to answer all question in this survey. Facilities received the highest mean score of 4.410 in data analysis and finding, indicating that this is the most important factor.