Factors Influencing Destination Loyalty Among Domestic Tourist In Perhentian Island, Terengganu, Malaysia

Abstract

Perhentian Island is a famous seaside resort in Malaysia that is the focus of tourists. This study aims to look at Factors Influencing Destination Loyalty Among Domestic Tourists in Perhentian Island, Terengganu, Malaysia. This study focuses on elements such as destination loyalty among domestic tourists such as destination attractiveness, place attachment,tourist satisfaction, and service quality that affect domestic tourists' commitment to their chosen destination. A quantitative research method was chosen, the information was gathered utilizing a survey with 384 respondents. Three types of analysis were used in the data namely, descriptive, reliability, and Pearson Correlation Analysis. As a result, all the independent variables (destination attractiveness, place attachment, tourist satisfaction, and service quality) that have been studied in this research have a significant relationship with the dependent variable (destination loyalty) among domestic tourists who visit Perhentian Island, Terengganu, Malaysia. Hopefully, the facts presented throughout this research can help related parties in generating money and profits, thereby improving the Malaysian economy.