Preferences of Fast-Food Selection Among Third-Year Students of Bachelor Entrepreneurship (Wellness) with Honour at UMK City Campus.

Abstract

Fast food is a type of food produced in large quantities for commercial resale, with a strong emphasis on quick service. It is commonly found in restaurants or stores, offering frozen, preheated, or precooked ingredients packaged for take-out or take-away purposes. Understanding the factors influencing fast food selection, such as delicious, preparation, and price, is crucial. This research specifically focuses on third-year students pursuing a Bachelor's degree in Entrepreneurship (Wellness) with honours at UMK City Campus. The study aims to collect data from a total of 161 respondents, with an expected target of 113 participants. The research methodology employed ensures a structured approach to ensure reliable and valid results. A study must have a clear purpose, maintain objectivity, and employ appropriate methods to yield the desired outcomes or answers.