The Factors That Influence The Malay Community In The Use Of Accommodation Technology Applications In Kota Bahru, Kelantan

Abstract

This study is about the factors that influence the malay community in using accommodation applications in Kota Bharu, Kelantan. Youth are a vulnerable group with the various technologies and applications available today. Therefore, this research is focused on the young people in Kota Bharu, Kelantan. This research is to identify the ease of use in simple accommodation applications and behavioural intentions. Second, to examine whether the facilities provided in the accommodation application and behavioural intention. Finally, to examine the relationship between the security provided in the accommodation application and behavioural intention. Quantitative methods were chosen and used in this study in the form of a questionnaire. Total of 120 malay community respondents who use accommodation application facilities in Kota Bharu, Kelantan, Malaysia were selected in this study and from that number, a total of ten people respondents were interviewed in depth.