A Study on Green Logistic Awareness among SMEs In Kota Bharu, Kelantan

Abstract

This study aims to examine the awareness of green logistics among Small and Medium Enterprises in Kota Bharu. There is great concern among traders about Malaysia's deteriorating environmental cleanliness. The objective of this study is to identify and analyze the level of awareness of traders in the use of green logistics. This study uses quantitative research, as many as 300 questionnaires have been distributed to participants. Data collection was done by contacting the participants through an online survey through social media and SPSS software was used to analyse thedata collected from the respondents. The results of the study show a positive relationship between knowledge, advertising, government, and the environment that contribute to the awareness of the concept of green logistics among Small and Medium Enterprises in Kota Bharu. Implications and recommendations are also given to future researchers who will conduct studies like this soon.