Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5810
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dc.contributor.authorAhamd Rashdan bin Rozmanen_US
dc.contributor.authorAinnu Natasha bjnti Mat Zaisen_US
dc.contributor.authorAinul Athirah binti Mat Nudinen_US
dc.contributor.authorAmni binti Abd Azisen_US
dc.contributor.authorSimpong, D.Ben_US
dc.date.accessioned2024-01-24T03:47:06Z-
dc.date.available2024-01-24T03:47:06Z-
dc.date.issued2023-
dc.identifier.isbn978-629-489-007-7-
dc.identifier.urihttp://hdl.handle.net/123456789/5810-
dc.descriptionOthersen_US
dc.description.abstractThe study examines consumer acceptance of innovation in traditional foods among undergraduate students and finds out the relationship between knowledge, attitude, and practice of consumer acceptance. A survey with 390 participants who eat traditional Malay food was carried out applying questionnaires. The data was examined using descriptive and correlational analysis. Findings showed that perception had the least link with customer acceptability whereas the three factors strongly connected to attitude had the largest relationship. Future researchers were given implications and suggestions based on the findings.en_US
dc.publisherFaculty of Hospitality, Tourism and Wellnessen_US
dc.subjectConsumer Acceptanceen_US
dc.subjectTraditional Food Innovationen_US
dc.subjectKnowledgeen_US
dc.subjectAttitudeen_US
dc.subjectUndergraduates studentsen_US
dc.titleConsumer acceptance of innovation in traditional foods among undergraduate’ studenten_US
dc.typeNationalen_US
dc.relation.conferenceHotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellnessen_US
dc.description.page1-14en_US
dc.relation.seminarE-Proceeding Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness Industry For A Brighter Tomorrowen_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthorderweanna@umk.edu.myen_US
item.grantfulltextopen-
item.fulltextWith Fulltext-
item.openairetypeNational-
crisitem.author.deptUniversiti Malaysia Kelantan-
crisitem.author.deptUniversiti Malaysia Kelantan-
Appears in Collections:Faculty of Hospitality, Tourism and Wellness - Proceedings
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