Factors Determining Young Tourists’ Intention To Use Smart Tourism Technology In Kelantan.

Abstract

The development of information and communication technology (ICT), including social media, mobile technology, artificial intelligence, and the Internet of Things, has completely changed the tourism sector. Focuses on young tourists because they use the Smart Tourism Technology almost in their daily life and become a need for them. For example, when people travel to other places or destinations, the environment will be changed regarding the current destination. They have to adapt with the new environment and also new cultures depending on their location. Aims of study to examine the relationship between smart tourism technologies with accessibility, security and informativeness among young tourists in Kelantan. This study has used convenience sampling techniques which are quantitative studies to ensure the intention is guaranteed. A total 217 respondents participated to answer all the questions in this survey. As a result, the Accessibility variable had the highest mean value in the descriptive analysis and findings for the independent variables which is 4.1963, this can be seen that the most important factor among the other factors is Accessibility.