Factor influencing tourist satisfaction while traveling among students at Universiti Malaysia Kelantan

Abstract

This study intends to investigate how amenities, attractions, and destination perception affect traveller satisfaction among students at Universiti Malaysia Kelantan. Students at the Universiti Malaysia Kelantan city campus received surveys. Using SPSS version 25, 135 data points were collected and subjected to descriptive analysis, reliability testing, and correlation testing. According to the study, there was a strong relationship between tourist satisfaction and attractions, amenities, and destination image. Future research might explore different variables, employ qualitative methodologies, and broaden the population under study