1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Hospitality, Tourism and Wellness - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5787
DC FieldValueLanguage
dc.contributor.authorNur Syamiera Najwa Napizaen_US
dc.contributor.authorNur Syazwani Alinen_US
dc.contributor.authorNur Syazwina Ezzwin Hamiruddinen_US
dc.contributor.authorNur 'Ain 'Adilah Che Zahiren_US
dc.contributor.authorNurul Aziah Ahmaden_US
dc.date.accessioned2024-01-23T04:50:57Z-
dc.date.available2024-01-23T04:50:57Z-
dc.date.issued2023-
dc.identifier.isbn978-629-489-007-7-
dc.identifier.urihttp://hdl.handle.net/123456789/5787-
dc.descriptionOthersen_US
dc.description.abstractThe purpose of this paper is to discuss how passengers' satisfaction with quality services supplied by airlines can be quantified using the AIRQUAL technique. A quantitative study was conducted to identify airline tangibles, Terminal tangible, and personnel service among the airline passengers the company improves to the service quality of the airlines. The researcher administered 384 responses using a convenience sample of Malaysia Airlines passengers. The outcomes of this study will assist Malaysia Airlines in redefining its marketing approach to one that is more focused on passengers and emphasizes airline service quality.en_US
dc.language.isoen_USen_US
dc.publisherFakulti Hospitaliti, Pelancongan dan Kesejahteraanen_US
dc.subjectMalaysia Airlinesen_US
dc.subjectcustomers satisfactionen_US
dc.subjectterminal tangibleen_US
dc.subjectAirlines tangibleen_US
dc.titleThe Impact of Service Quality AIRQUAL Model Towards Malaysia Airlines Customers' Satisfactionen_US
dc.typeNationalen_US
dc.relation.conferenceHotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellnessen_US
dc.description.page1143-1160en_US
dc.relation.seminarE-Proceeding Hotwec 7.0 Sustainably Nurturing Tourism, Hospitality and Wellness Industry For A Brighter Tomorrowen_US
dc.description.typeProceeding Papersen_US
item.grantfulltextopen-
item.openairetypeNational-
item.languageiso639-1en_US-
item.fulltextWith Fulltext-
Appears in Collections:Faculty of Hospitality, Tourism and Wellness - Proceedings
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