The Relationship Between Memorable Experience, Travel Satisfaction, and Tourist Expectation on Revisit Intention Among Tourist in Malaysia

Abstract

Revisit intention is expressed as the desire of the tourists to revisit the destination in another time period. A tourist's loyalty to a place is demonstrated by his or her desire to visit it again as well as by their willingness to suggest it to others. The goal of this study is to examine the variables that affect local visitors' intentions to return. The purpose of this study is to clarify the connection between memorable experiences, travel satisfaction, and tourist expectations on revisit intention among tourists in Malaysia. These factors are vital in making tourists in Malaysia have the intention to revisit a destination. The main data for the study will be collected by using a structured questionnaire, and the analysis will be done by using SPSS software. The survey will be distributed to 384 respondents of revisit intention in any destination in Malaysia. In this study, descriptive, reliability tests, and correlation analyses were utilised to process the data. Researchers want to get a deeper insight into the variables influencing local tourists' intention to return through this study.