The impact of memorable eco-tourism experience on behavioral intention among tourists who took train trips to Dabong, Kelantan

Abstract

This study aims to explore the influence of memorable eco-tourism experiences on the behavioral intentions of tourists who have taken train trips to Dabong, Kelantan. Using a quantitative research approach, an online survey will be administered to 384 respondents who have visited this region in Malaysia. The results reveal that hedonism, novelty, meaningfulness, and knowledge are positively associated with tourists' behavioral intentions. This research stands out as the first investigation of memorable eco-tourism experiences towards ecotourism destination in Kelantan. The implications of this study are significant as it offers valuable insights to tour operators and tourism marketers on how to create and promote memorable eco-tourism experiences, ultimately enhancing tourist satisfaction.