Impact of Event Experience Towards Satisfaction Among E-Sport Events Participant

Abstract

This research paper aims to investigate and analyze the impact of event experience on the satisfaction levels of e-sport participants. Specifically, the study focuses on three crucial factors: consumer-to-consumer interactions, effective communication, and online content engagement. Data was gathered from a sample of 259 e-sport participants in Kelantan, and the Statistical Package for the Social Sciences (SPSS) was utilized for data analysis. The results obtained from the data analysis strongly support the proposed research model, reinforcing the significance of consumer-to-consumer interactions, effective communication, and online content engagement in shaping e-sport participants' satisfaction levels. The findings provide meaningful insights into the factors that contribute to participant satisfaction, ultimately informing industry professionals, event organizers, and stakeholders in their efforts to enhance the overall e-sport experience.