The Role of Customer Attribute On Customer Satisfaction Toward Restaurant In Kelantan

Abstract

The determination of this study is about the factor influencing customer satisfaction to the restaurant which is the role of food safety, online review, attitude of restaurant staff, and cleanliness on customer satisfaction among restaurants in Kelantan. Various issues are encountered in restaurant management with regard to customer service in order to ensure customer satisfaction to convert customers into returning customers, we need to give them satisfaction that is, make sure they are happy and always offer them a perfect experience. The objective of this study is to examine the role of food safety, the attitude of restaurant staff, online reviews, and cleanliness on satisfaction among customers in Kelantan. Data will be collected through a questionnaire survey using convenience sampling and will be analyzed by the IBM Statistical Package for Social Science (SPSS). The findings of this study will indicate the customer attribute that focuses on food safety, the attitude of staff, online reviews, and cleanliness as the key decision variables used for customer satisfaction toward restaurants in Kelantan.