Consumer Perception of Food Safety at Restaurant in Kota Bharu, Kelantan

Abstract

Food safety is a great concern to consumers in terms of the nature of the food that allows consumers to have negative health effects. There are many cases related to food poisoning that happen due to poor hygiene practice and lack of understanding about food safety. The goal of this study is to examine the relationship between the food quality, service quality and restaurant ambience among consumer perception of food safety. The questionnaire is distributed to the 384 respondents at Kota Bharu, Kelantan. The analysis for this study is using SPSS software version 2.4. This study analyzed the descriptive analysis, reliability test, and Pearson’s correlation analysis. This empirically finding service quality and consumer perception is good to support the hypotheses for this study. Therefore, food quality, service quality, and restaurant ambiance can influence the customer perception of the casual dining restaurant