Factors Influencing Fast-Food Consumption Among Students at Universiti Malaysia Kelantan, City Campus

Abstract

The study aims to identify the factors that affect fast food consumption among students at the Universiti Malaysia Kelantan, City Campus. The primary goal of the researcher in this study is to identify the characteristics that influence fast food consumption among students at Universiti Malaysia Kelantan, City Campus, which is becoming more prevalent over time. Therefore, the study aims to investigate the factors that affect fast food consumption among students at Universiti Malaysia Kelantan, City Campus. There are four research objectives discussed. To examine the effect of time management, financial factors, knowledge about fast food impacts and physical activities on fast-food consumption among students in Universiti Malaysia Kelantan, City Campus. The study was conducted using a quantitative research approach which is through online questionnaire to collect the data. There were 364 respondents participated in the study which had been conducted through social media like WhatsApp and it focused on the all three faculties in City Campus.