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http://hdl.handle.net/123456789/5639| Title: | Roles of Online Travel Intermediaries in Shaping Hotel Customer's Online Booking Intention in Malaysia | Authors: | Amalina Mat Ghani Che Shalifullizam, Nur Ida Fatihah Nur Atikah Yunus Nor Ain Najwa Abdullah Malina Hanum Mohamad Kamal Noristisarah Abd Shattar. |
Issue Date: | 2023 | Publisher: | UITM | Conference: | Terengganu International Business and Economics Conference 2023 | Abstract: | This study note delves into the roles of online travel intermediaries (namely online reviews, price and trust and their impact on hotel customer online banking intention in Malaysia. A quantitative approach along with the online survey have been employed in this study. |
Description: | Others |
URI: | http://hdl.handle.net/123456789/5639 | ISSN: | 2600-9145 |
| Appears in Collections: | Faculty of Hospitality, Tourism and Wellness - Proceedings |
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