Perceive Persuasiveness of Healthy Food Intake Motion Graphic Presentation used in Social Media

Abstract

In this paper, we study the potential of motion graphics that are available in social media by embedding the selected ones to a persuasive support system which is aiming to persuade the users to change their behaviour towards healthier food intake. The system was design by combining Cialdini’s principles of persuasion and Fogg’s persuasive technology functional triad. We have measure the persuasiveness by three factors; effectiveness, quality and capability to a group of 48 young adults from two local universities Malaysian Easts Peninsular. The findings suggest that the system is persuasive in terms of quality and capability whereas the effectiveness has less persuasion to the users.