Factors Influencing the Use of E-Commerce Platforms During the Pandemic of Covid-19

Abstract

The purpose of this study is to determine the relationship between subjective norms, pandemic concern, awareness easy to use and affection of society towards the adoption of E-commerce during the pandemic. This study trying to prove hypothesis of the relationship of between subjective norms, pandemic concern, awareness easy to use and affection of society towards the adoption of E-commerce during the pandemic. The sample size for this research is 384 based on a table of Krejcie & Morgan (1970). The respondents are from different age, gender and employment status. The data gathered for this study though questionnaire distributed to respondents and the data analysed using reliability test, descriptive analysis, demographic analysis, normality test and Spearman’s Correlation. A software program using the Statistical Package for the Social Science (SPSS) evaluated the data obtained from the questionnaires. This study found that there was a significant relationship between subjective norms, pandemic concern, awareness easy to use and affection of society towards the adoption of E-commerce during the pandemic.