Persuasive Motion Graphic - A Design Space for Animated Visual Storytelling for Self-care Awareness Messages

Abstract

Motion graphics is a category of animation that has gained popularity with the emergence of social media and video-sharing service platforms. Social media with motion graphic content can be easily accessed and generally received as a good source of information due to its availability, shareability, and ease of use. In the healthcare and self-care sector, motion graphics are a powerful medium for information sharing, search for professional opinions, and edutainment. From the intensive explanatory factor analysis, we can highlight the design space that is important to the production of persuasive motion graphics in a self-care awareness context.