Factor influencing students' acceptance of e learning at Universiti Malaysia Kelantan (UMK) City Campus

Abstract

Service quality play crucial role in the operational activities of a company since service quality heavily affects the satisfaction of a customer. The main purpose of this study is to identifies the effect of logistic services on customer satisfaction in courier service. The service quality was measured using the following four dimensions of timeliness, accuracy of order, information quality, and personnel quality. The sampling technique in the study was based on convenience sampling of 386 respondents among online sellers in Kelantan. The data were collected using questionnaires distributed to the suitable population. The result of the study confirmed the effect of logistic services on customer satisfaction in courier services. Hence, the study confirmed the relationship between the four dimension above.