Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/5352
DC Field | Value | Language |
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dc.contributor.author | Normaizatul Akma Saidi | en_US |
dc.contributor.author | Naziatul Aziah Mohd Radzi | en_US |
dc.date.accessioned | 2024-01-02T04:35:46Z | - |
dc.date.available | 2024-01-02T04:35:46Z | - |
dc.date.issued | 2023 | - |
dc.identifier.issn | 2222-6990 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/5352 | - |
dc.description | Era | en_US |
dc.description.abstract | Chronic diseases such as diabetes, cancer, and heart disease are identified as the primary contributors to mortality and morbidity. A deeper understanding of these characteristics, especially in the millennial and Gen Z populations, could facilitate improving public health policies. The present study aims to explore the underlying factors associated with unhealthy lifestyles among millennial and Gen Z consumers. Additionally, this study seeks to gain a deeper understanding of the various factors that contribute to the adoption of unhealthy lifestyles. Therefore, the present study intends to explore qualitative perspectives to gain a comprehensive understanding of unhealthy lifestyles and the factors associated with such behaviours among millennial and Gen Z consumers residing in selected states within Malaysia. This study employs a qualitative research approach, specifically employing open-ended questions to gather data from a sample of 30 selected millennial and Gen Z consumers. The findings from a qualitative content analysis yielded four relevant themes of an unhealthy lifestyle: lack of physical activity, excessive use of social media, influence of family and friends, and poor sleep quality. This study makes a valuable contribution to the existing body of knowledge pertaining to the prevalence of unhealthy lifestyles among millennial and Gen Z consumers residing in selected states within Malaysia. | en_US |
dc.publisher | Human Resource Management Academic Research Society | en_US |
dc.relation.ispartof | International Journal of Academic Research in Business and Social Sciences | en_US |
dc.subject | Unhealthy Lifestyle | en_US |
dc.subject | Millennial Consumers | en_US |
dc.subject | Gen Z Consumers | en_US |
dc.title | The Unhealthy Lifestyle Among Millennial and Gen Z Consumers in Selected States Within Malaysia: Which Factor Matters? | en_US |
dc.type | Printed | en_US |
dc.description.page | 3372-3384 | en_US |
dc.volume | 13(12) | en_US |
dc.description.type | Article | en_US |
dc.contributor.correspondingauthor | Naziatul Aziah Mohd Radzi | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | open | - |
item.openairetype | Printed | - |
crisitem.author.dept | Universiti Malaysia Kelantan | - |
Appears in Collections: | Journal Indexed Era/Google Scholar and Others - FHPK |
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File | Description | Size | Format | |
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the-unhealthy-lifestyle-among-millennial-and-gen-z-consumers-in-selected-states-within-malaysia-which-factor-matters.pdf | 364.02 kB | Adobe PDF | View/Open |
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