Advertising in Malaya from 1942-1945: How it looks?

Abstract

Malaysia is a country that has experienced a lot of colonization and from here it gets a lot of foreign influence, especially from the Portuguese, Dutch, British and Japan. This influence can be seen from various aspects such as culture, language, social and lifestyle, that then makes this country a colorful country. Apart from those things, external influences greatly influenced the print media in Malaysia especially during the British and Japanese colonial era, many of their special restrictions and elements were absorbed. For example, during the Japanese occupation of Malaya around 1942-1945, advertisement produced in Malaya were printed and distributed throughout the country with thick propaganda elements. Advertising is one element that can be seen as a significant difference between eras. The advertising of products produced during the Japanese occupation in Malaya has deep Japanese characteristics to instill love and respect for the Japanese nation as saviors.