Retail Revelations: Unveiling Consumer Behaviour

Abstract

Multidisciplinary Research on the Entrepreneurship and Business Colloquium 2022/2023 was held virtually on 30th January to expose undergraduate students to the research. Besides, it is a platform for them to exchange and share ideas across the field. The respective lecturers' supervision has assisted the undergraduate students in understanding the research process incurred. Moreover, the learning process throughout the research project will develop the undergraduate students’ writing and critical thinking skills. It will also inculcate the research culture among undergraduate students. The editors’ team would like to express gratitude to all the participants and committee for ensuring the success of the 5th Multidisciplinary Research on Entrepreneurship and Business Colloquium 2022/2023.