Construction of Mathematical Start-Up Business Index Formulation for Swiftlet Ranching Industry in Malaysia

Abstract

An important agricultural product exported by Malaysia is swiftlet nests. Due to its high demand, many entrepreneurs venture into this industry. Hence, the bioactive ingredients and dietary values are significant in supporting the manufacture of medicines in edible bird’s nest (EBN). However, there are a lot of entrepreneurs who were unable to fulfil the request for EBN production and failed in this industry. To prevent failure in the birds’ nest swiftlet ranching industry, a mathematical modelling formulation should be developed. Thus, the purpose of the research is to construct a general formulation of the start-up business index equation for the swiftlet ranching industry in Malaysia. Experts interviewed found that there were eight factors in starting a business that mattered. Based on the findings, the weightage of the start-up business factors has been used in constructing the general formulation of the start-up business index function of the swiftlet ranching industry in Malaysia. Hence, we will develop the system of start-up business factors in the swiftlet bird nest ranching industry using the general formulation of the start-up business index equation.