Validating the measuring instrument for determinants of tourist's preferences toward revisit intention: A study of genting highland

Abstract

Numerous studies on tourist travel preferences have been done in a different context which leads to tourist behavioural intention in an organisation. However, limited attention has been paid on the study of domestic tourist preferences and travel intention to visit specifically on visiting Genting Highland in Malaysia when the redevelopment work was in the progression. Therefore, by utilizing the quantitative strategy, the objective of this research is to determine the reliability and validity of the instrument utilized in estimating the determinant of tourist inclinations and tendencies, which may influence tourists’ potential plans to travel to the Genting Highlands amusement park. The data comprised a 100-sample, which were analysed by utilizing version 25, statistical software IBM SPSS. Prior to that, expert assessment was made to form the basis of the examination of reliability, data normality, and content and face validity. The outcome demonstrates that the instruments used for measuring in this research are reliable, and the rational normality of the data is proven. In sum, the results of this research have given support as a whole to the suggested measuring instrument for further study. © 2020, Institute of Advanced Scientific Research, Inc.. All rights reserved.