Local custom compliance strategies: Halal tourism competitive advantage

Abstract

Scholars foresee the relevance of local custom compliance with the environment as a source of competitive advantage for hotels. The relationship between the environmental proactivity of hotels located in the provinces of local custom compliant and their economic performance levels has been studied. The paper analyses the current issues and challenges of business survival and presently halal tourism. The movement business sees the generation of energy for the halal movement businesses both from the point of view of industry and policy makers. The Halal movement business can be summed up by actions that are sensible to use or participate in the movement business as demonstrated by Islamic exercises. In this way, the achievement and advancement of halal's business movement objective must be guided by the establishment of Islamic exercises and guidelines in all parts of the business operations. This paper suggests that the possibility of hoteliers to utilize their business components to fit into requirement of local custom compliance. In addition, the odds and difficulties of making and advancing halal business operation has been impetus to their survivability are discussed.