The Study Factors Influencing User Acceptance Towards Cashless Society Among Universiti Malaysia Kelantan (UMK) City Campus Students

Abstract

Many parties have implemented cashless transaction services in this era of globalization. The main objective of this research is to examine the relationship between social influence, perceived usefulness, perceived ease of use, and performance expectancy and University Malaysia Kelantan (UMK) City Campus students' acceptance of a cashless society. 361 questionnaires were gathered in total. Data were analyzed using SPSS methods such as the Reliability and Validity Test, Descriptive Analysis, and Pearson Correlation Analysis. The result shows a significant correlation between social influence, perceived usefulness, perceived ease of use, and performance expectancy with user acceptance towards cashless society. In conclusion, the findings of this research showed that social influence, perceived usefulness, perceived ease of use, and performance expectancy are a factor influencing the dependent variable which is user acceptance towards cashless society among UMK City Campus students. Consumers, businesses, financial institutions, and the government have all been affected by this research. This is because cashless transactions can save time and do not bother us like having to carry money everywhere, hence people do not need to waste their time waiting in long queues to make their transactions.