The Study On Factors Affecting Use Of Online Transaction Among University Malaysia Kelantan Students

Abstract

Modern day business, economic, and consumer life are all being impacted by the quick development of online transactions. The existing array of methods of payment, particularly those for online transactions, offers quicker settlements and respectable security, but new payment methods can encounter opposition. Recent developments in online transactions have been pushed mostly by young, tech-savvy consumers at Malaysian universities, especially University Malaysia Kelantan. The current study examines the variables influencing students at University Malaysia Kelantan's use of online transactions by applying the theory of planned behaviour (TPB). A google form was used to collect data from 307 respondents who participated in an online survey from students at UMK Pengkalan Chepa. SPSS 25 was then used to analyse the data, and the results were statistically displayed in the form of tables, charts, and graphs utilizing frequencies and percentages. According to the results of the multiple regression analysis, awareness of usefulness, perceived trust, behavioural control, and subjective norms are key factors in determining the use of online transactions.