1. My Scholar, Digital Library Repository, Universiti Malaysia Kelantan
  2. E- PROCEEDINGS
  3. Faculty of Entrepreneurship and Business - Proceedings
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4907
DC FieldValueLanguage
dc.contributor.authorLim Xiang Sernen_US
dc.contributor.authorPavithra Moorthyen_US
dc.contributor.authorChen Tze Lien_US
dc.contributor.authorAbdul Halim Mohamad Samanen_US
dc.contributor.authorSiti Aniza Roslanen_US
dc.contributor.authorAfifah Hanim Md Pazilen_US
dc.date.accessioned2023-09-21T02:53:22Z-
dc.date.available2023-09-21T02:53:22Z-
dc.date.issued2023-
dc.identifier.isbn978-629-7555-13-3-
dc.identifier.urihttp://hdl.handle.net/123456789/4907-
dc.descriptionOthersen_US
dc.description.abstractThis study aims to see the impact of e-Service quality on customer satisfaction with GrabFood in the Post COVID-19 pandemic in Kota Bharu, Kelantan. This study also proposed a conceptual framework to investigate the effect of several dimensions of GrabFood e-Service quality on customer satisfaction in Kota Bharu, Kelantan regarding online food delivery services. Trust, website design, responsiveness and fulfilment are dimensions studied in the context of e-services quality. Convenience sampling was used to collect data from respondents in Kota Bharu, Kelantan through an online questionnaire. Descriptive analysis, reliability analysis, and correlation analysis were applied to achieve the study objectives. The findings indicated that trust and website design are two dimensions that have a positive and significant influence on customer satisfaction towards using GrabFood as an online food delivery service. Furthermore, the study provides valuable insights for marketing managers and academics on improving the quality of online food delivery services and thereby creating long-term satisfied and loyal customers.en_US
dc.language.isoenen_US
dc.publisherFaculty of Entrepreneurship and Businessen_US
dc.subjectCustomer Satisfactionen_US
dc.subjectGrabFooden_US
dc.subjecte-Service Qualityen_US
dc.subjectTrusten_US
dc.subjectWeb Designen_US
dc.titleImpact of E-Service Quality on Customer Satisfaction towards Grabfood in the Post-COVID-19 Pandemic in Kota Bharu, Kelantanen_US
dc.typeNationalen_US
dc.relation.conferenceThe New Role of E-commerce Operation Management and Sustainabilityen_US
dc.description.page153-169en_US
dc.description.researchareaSupply Chain Managementen_US
dc.description.researchareae-Service Qualityen_US
dc.description.researchareaOperation Managementen_US
dc.relation.seminarFKP Undergraduate Colloquiumen_US
dc.title.titleofbookThe New Role of E-commerce Operation Management and Sustainabilityen_US
dc.description.seminarorganizerFaculty of Entrepreneurship and Business, Universiti Malaysia Kelantanen_US
dc.description.typeProceeding Papersen_US
dc.contributor.correspondingauthorhanim.mp@umk.edu.myen_US
item.languageiso639-1en-
item.fulltextWith Fulltext-
item.grantfulltextopen-
item.openairetypeNational-
Appears in Collections:Faculty of Entrepreneurship and Business - Proceedings
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