Knowledge, Attitude and Practice Society in Kuala Lumpur Against Online Fraud Crime Prevention Campaign [Pengetahuan, Sikap dan Amalan Masyarakat di Kuala Lumpur Terhadap Kempen Pencegahan Jenayah Penipuan Dalam Talian]

Abstract

The community's understanding of a campaign that is held is very important as it shows whether the goals and objectives of the campaign have been achieved. The online fraud crime prevention campaign implemented by the Royal Malaysian Police (PDRM) through the Commercial Crime Investigation Department (JSJK) aims to provide knowledge, raise awareness, shape attitudes and practices to prevent the community from becoming victims of online fraud crimes. Although such campaigns are implemented every year, the community is still remains victim. Therefore, the public's understanding of the prevention of online fraud crimes should be improved from time to time considering the modus operandi of such crimes that are constantly changing, and one of the methods is through campaigns. Thus, this study was conducted to examine the public's understanding of the online fraud crime prevention campaign seen from the perspective of the public's knowledge, attitudes and practices towards the campaign. The research methodology is a qualitative approach, namely focus group interviews. A total of 21 informants from the community around Kuala Lumpur who attended the online fraud crime prevention campaign were interviewed through three focus groups according to the three main districts namely Brickfields, Sentul and Dang Wangi. The results of the study found that the three elements of knowledge, attitude and practice are interrelated and the community in the study area has good knowledge of online fraud crime prevention campaigns, especially in terms of the purpose and message conveyed in the campaign. The community's attitude towards the campaign is positive because they believe that the campaign brings good and benefits to the general public. Community practice is at a good level towards the campaign because they put into practice the advice received during the campaign.