E-Agribusiness Description and TAM Adoption to Understand Traders’ Behavioral Intention to Utilize ICT

Abstract

In Malaysia, Electronic Agribusiness is still in the early stages whereby the usage and acceptance of E-Agribusiness are still new among local traders in Kelantan. Many individuals are unaware of the purpose and benefits that may be obtained by utilizing the E-Agribusiness application. The objective of this study is to determine the user’s behavioral intention of E-Agribusiness in Kelantan. The information and communication technology (ICT) have played an increasingly important role in all parts of modern life, influencing socioeconomic growth in areas such as education, administration, commerce, medical care, and agriculture. The technology acceptance model (TAM) can be a useful tool for predicting and evaluating the adoption of these new technical instruments. This paper is anticipating to provide academics, and other researchers with theoretical guidance when selecting which factors should be including in TAM extensions. The paper will utilize quantitative approach method to examine the adoption and the usage of a new technology application system and the focus group was a market trader in Kelantan. The finding will give advantages not only traders but also agro-food industries, and wholesalers by explaining how much potential of selling their goods to consumers, using this kind of technology in keeping with the sophisticated world of today. Therefore, the finding of this research is also expecting to provide the other way of selling products using the traditional method, by shifting to the modern and advanced method, and it can give impact towards an effective E-Business and E-Agribusiness solutions. Furthermore, this paper has the potential to influence local traders and other businesses to utilize this innovative technology to advertise their products in the most efficient way.