Acceptance of Mobile Banking in the Era of COVID-19

Abstract

The prevalence of the COVID-19 pandemic and the impact of lockdown initiatives to curb the spread of the disease have had a significant effect on daily human activities and the global economy in general, and the operations of the banking sector in particular. Few studies have been carried out on the factors that affect the acceptance of mobile banking especially during and after the COVID-19 pandemic. Thus, the aim of this current research is to identify the drivers of mobile banking usage intention among banking customers in Palestine during the current pandemic. For this purpose, a total of 290 people were surveyed using an electronic questionnaire. The study’s conceptual model was analyzed using structural equation modeling. The findings showed that Attitude significantly affects intention, the intention was revealed to significantly affect adoption, PBC significantly affects intention, PEOU does not affect attitude, PR was also found to have no significant effect on intention, PU significantly affects attitude as well as intention, PEOU significantly affects PU, SN significantly affects intention, and finally, trust was revealed to significantly affect intention.