Purchasing and Behavioural Control in Digitalisation Era

Abstract

The Faculty of Entrepreneurship and Business has organized the Multidisciplinary Research on the Entrepreneurship and Business Online Colloquium 2023. The event was held virtually on January 30, 2023, with more than 500 attendees, including students and academicians, who contributed to the success of the colloquium. This colloquium provides the platform for undergraduate students to engage, collaborate, disseminate ideas, and research findings across a broad spectrum of audiences In addition, this medium gives students the chance to get their work publish. The editors would like to express their gratitude to all participants, presenters, and the organizing committee. Without the direct or indirect support of all individuals, this event and publication would not be possible.