Weighting a Start-up Business Index for Edible Bird Nest Swiftlet Ranching Industry: A Qualitative Method Approach

Abstract

Swiftlet nests are now among the main agricultural products exported from Malaysia. Numerous business owners have difficulties in the swiftlet nesting agricultural production, which results in significant expenditures. The study's goal is to determine how important startup company aspects are for the edible bird nest farming sector. The weighting of the start-up company characteristics will be determined through interviews with a complete of eight individuals from the intellectual, veterinarian, and enterprise worlds. The findings showed that insight on the significance of start-up business continuity planning is provided via surveys. The weighting of such start-up enterprises will be used to construct the platforms of start-up marketing elements in the edible bird nest agricultural production.