Technology Innovation as a Destination Branding Tool for Festivals and Events Tourism

Abstract

Destination branding is considered a marketing tool that is created for an image of a destination. A country’s image is focused through destination branding and its approaches based on people or tourist’s participation, creativity, and innovation where branding strategies relying on progressive information and communication technologies. In the tourism and hospitality industry, the application of technology innovation becomes most significant because tourism destinations have been developed and progressed in events and festivals portfolios as planned creativity to attract tourists and to support their brand by using new technology’s elements. In this book chapter, tourists will able to know about designated mobile apps, event management software, artificial intelligence programming, mixed reality station, and data collection tools when they visit an event and festival celebration. Therefore, events and festivals are an increasingly momentous component of destination branding for technological innovation because it increases tourism development by encouraging to use of tools like apps and internet direction as well. Nevertheless, this research finds the challenges and lacuna regarding the use of innovative tourism and hospitality technologies. This chapter explores the various new technologies that are needed while hosting an event artificial intelligence application through the chat box and personalized recommendations to increase tourists’ interest.