The Determinant Factors to Visit Heritage Tourism Site among Youths in Kelantan

Abstract

Cultural and heritage tourism is a major area of growth in the special interest tourism industry like museums, art galleries, historic heritage sites, and arts festivals. However, despite the evolution of times, many local youths are apathetic in regard to visiting cultural and heritage sites and in participating in the activities as well. Hence, this study aims to investigate the determinant factors to visit heritage tourism sites among youths in Kelantan. 324 respondents participated in this study which had been conducted through social media platforms such as Instagram, Facebook, WhatsApp, and E-mail. Additionally, as mentioned above, this study generally focused on adolescent terms. In contrast, the paper provides an overview of the field of cultural and heritage tourism by considering visitor motivations.