The Importance of Quality Experience on Tourist’s Satisfaction

Abstract

This study is about the importance of quality experience on tourist satisfaction. A quality experience plays an important role in tourist satisfaction. However, this is often an issue among tourists who are new or used to travelling before. Therefore, this study was conducted to examine the relationship between scenery quality and tourist satisfaction. In addition, this study was conducted to determine the relationship between genuineness and tourist satisfaction and to identify the relationship between harmony and tourist satisfaction. The quantitative method used as a questionnaire consisted of more than 384 respondents selected among tourists to answer the questions. The results of this study indicate that there is a significant relationship between scenery, genuineness, and harmony with the importance of quality experience on tourist satisfaction and loyalty intentions. Furthermore, the most influential factors are the knowledge of scenery, harmony, and genuineness.