The Impacts of Airbnb’s Accommodation Service on Tourists’ Satisfaction and Motivation in Malaysia

Abstract

The purpose of this research was to examine the impact of Airbnb’s accommodation service on tourists’ satisfaction and motivation in Klang Valley, Selangor, Malaysia. Because of the quick advancement of this notion, some argue that its development would undermine existing corporate business structures related to rental housing and hotels. The objectives of this research were to identify and analyse the factors related to tourists’ satisfaction and motivation for tourists in Malaysia. In the quantitative approach utilised in this research, 384 questionnaires were distributed by e-survey to participants. The findings of this study are expected to help the hospitality and tourism industry develop new strategies, particularly to attract more tourists to engage in a relationship with Airbnb in Klang Valley, Selangor, Malaysia and help each other grow at a faster rate by having a good satisfaction toward the tourists and the house owner as well. As a result, all of the independent variables had a positive link with services of customers repurchasing among Malaysian tourists.